If you own a small business then you must know by now just how vital it is for you not to ignore the potential and power of mobile marketing and mobile apps as a source of revenue for your company. If your business doesn’t have a robust mobile presence then you are losing out on profits every day because mobile apps are here to stay.
Why Are Mobile Apps so Powerful?
Statistics show that smartphone users are likely to have their phone within grabbing distance 24/7/365! That means there are unlimited timeframes when you can reach potential customers. Combine that with the expectation that your potential customer figures that everyone has some sort of app to download that they can use to have a better experience with that brand, so if you don’t have one, you’d best be in the process of developing a mobile app fast.
Mobile Apps Help to Build Loyalty
Mobile apps help to build your client’s loyalty. It makes them feel like they are part of something more because they have a way to connect with their favorite brand. It helps your company to build that brand because those clients will show the app to their friends and those friends may end up becoming your customers too.
You also want to give those loyal customers a reason to not just download your mobile app, but to keep on using it. You can do this by integrating into it some kind of loyalty program where they earn discounts or other items as they use the app and as they do things like buy your products and services.
Mobile Apps Build Your Client List
Mobile apps can do things for your company like help to make your client list grow by gathering the user’s contact information. Plus, some apps let the user give you immediate feedback on your products and services by automatically letting them post it onto Facebook or other social media. So, what better method exists for you to interact with your client? Not many I can think of! Be sure to put a way for your mobile app to get your customers contact information by giving them a way to opt-in or giving them some sort of form to fill in when they download your mobile app from the app store or elsewhere.
Mobile Apps Inform Your Clients
Mobile apps can also help to keep your customers up-to-date and current on everything going on in your business. You can do this by integrating a calendar into your app that shows things like special sales days, coupon days, live events, etc. Customers love being in the know and this will help your small business to get better known and help it to grow and thrive.
So, be sure to build into your mobile app ways for your client to interact with your company and be able to get their questions answered so they will want to check in with your company via your mobile app. Make it meet their needs and they will in turn meet your needs by staying your loyal customer!
Track your app’s success by using in-App Analytics
Don’t forget to track how your app is doing by using in-app analytics. It doesn’t do your small business any good if you create and launch what could be the best selling app in the world, yet you have no idea you are doing any good because you aren’t keeping track of the downloads! So be sure to institute a way to keep track of your mobile app downloads and sales.
Billions of people around the world are using smartphones.
Statistics show that about one in four people in the entire world either own a smart phone or have access to someone that owns one. That is a whole lot of potential customers! With that much possibility your small business can’t ignore the phenomenon of mobile marketing and mobile apps.
So, get on the band wagon today and make sure that your small business has its own mobile app of some sort that your customer can download and use to meet their needs in regards to your company in a way that will help you both!