Let Your Customers Know with Push Notifications, Push notification is a service that was created by Apple and launched for its iOS 3.0. It allows you to send messages or event notifications to your app users even if the app isn’t running. It shows an alert, a pop-up message, or a badge on the app’s […]

If you own a small business then you must know by now just how vital it is for you not to ignore the potential and power of mobile marketing and mobile apps as a source of revenue for your company. If your business doesn’t have a robust mobile presence then you are losing out on […]

Today, nearly all businesses have a website and most are also producing a mobile version of that site due to nearly everyone having a cell phone or having access to one. Businesses are the main organizations that are taking advantage of the use of mobile apps to increase their sales and efficiency. Much of a […]

Not Offering a Mobile App? Here’s What You’re Missing  If you’re the type of business owner who says this (or something like it), you probably think you don’t need to worry about marketing to mobiles. Your other marketing efforts are working fine and you don’t even own a smartphone, so why bother? But right now […]

Still not sure about mobile apps? Here’s a statistic that might interest you. In July 2012, the IBM Retail Online index reported that retailers experienced a 15% growth in sales due solely to mobiles. By focusing their efforts on mobile shoppers, whose numbers are increasing by leaps and bounds, offline businesses are raising their bottom […]

Mobile Apps and Social Media – A Perfect Match The Web is getting increasingly social. Experts even predict that someday you may search for all of your information through social media sites instead of search engines. People love Facebook, Twitter, Pinterest, Groupon, YouTube… the list goes on. These are some of the most visited sites […]

What Are Mobile Apps and Why Do You Need Them? Mobile marketing is different from marketing to PC users in one crucial way – it’s all about engagement. People don’t just use their mobiles to read and digest content. They use them to do things. Your mobile marketing campaign needs to be as interactive as possible […]

Does a Mobile Website Increase Your Profits? The short answer: Yes. A recent survey by Web.com says 84% of small businesses that go mobile see an increase in profits. That’s a pretty high percentage and you can imagine that 84% of those small businesses aren’t marketing geniuses. They just realized that their customers were on […]

I’ve got bad news for folks who like sitting in front of a PC – the desktop computer is going the way of the dodo. Every day about a gazillion new mobile devices are sold. That’s not an exact figure, but it’s bound to be close. No matter what kind of business you run, you […]

Let’s Talk Mobile Society, on the whole, has become more connected than ever. In fact, sources like Mashable.com are reporting that by 2013, more people will be using mobile devices to browse the Internet than computers. And why not? Free Wi-Fi is easy to come by these days. Chains like Starbucks and McDonalds, even your […]