You’ve probably seen QR codes without realizing that this funny-looking mixed-up checkerboard pattern is a miraculous new way to drive customers to your website and special offers. The QR code is the bar code of the future and it can help you grow your business.
QR stands for ‘quick response.‘ A QR code is a 2-dimensional code that can hold thousands of characters of alphanumeric information. The fact that they can hold so much information, and that you can access this information by just scanning one with your smartphone, makes them awesome for businesses.
Get People to Your Site
One of the most common ways to use QR codes is to encode a URL on them. You can put your website’s URL – or the URL of your Facebook page, YouTube channel, or any other site – on the matrix and send people directly there. This gets you highly targeted traffic to your website that’s actually likely to take action there.
Putting your URL in your QR code is pretty basic. You can also do other things like turn it into a Facebook ‘like.’ When they scan the code, they automatically ‘like’ your business. All it takes is a scan and click. This is a great way to boost your presence on Facebook. The same thing can be done with Twitter and any other social media sites your business uses.
The important thing before you start cranking out QR codes is to decide exactly what you want to do with them. Do you want to get people to your site? Are you building an email list? Do you want more blog subscribers, Facebook fans or Twitter followers? Start with a clear objective first and then it’ll be easy to understand exactly how to use your QR code.
Where to Put Them
The great thing about QR codes is that you can put them anywhere. It’s a simple black and white image that can be printed on anything – business cards, brochures, menus, posters, merchandising items, etc. You can have stamps and stickers made of your QR codes and plaster them all over the place. The possibilities are pretty much endless.
If you really want to grow your business using QR codes, offer folks who scan yours a special deal. Give them a discount on your products or services, or a freebie just for scanning. This gives them a sample of what you have to offer and they’re more likely to tell their friends about it.
How do you get started? QR codes are extremely easy to make and there are websites that will do it for you for free. You submit to them the URL that you want to send people to, and they encode it for you.
You can then save, download or print the code and put it wherever you want. This is an extremely easy way to get folks to your website and promotions.