Let Your Customers Know With Push Notifications

Push notification is a service that was created by Apple and launched for its iOS 3.0. It allows you to send messages or event notifications to your app users even if the app isn’t running. It shows an alert, a pop-up message, or a badge on the app’s icon letting them know that a message is waiting for them.

This feature is designed to help out mobile users. Running apps drains your mobile’s battery. If you enable push notification, the important alerts and notifications still come through. This means you can get the news without running the app, thus saving the life of your battery.

Nothing Pushy About It

When you’re developing an app, you can add push notifications as a feature. The name sounds like there’s something ‘pushy’ about it, but there isn’t anything pushy at all. It’s up to your users to either enable or disable it on their mobile. Still, if they find it annoying or spammy, or there are just too many messages, they might opt out of it. You’ve got to use it tastefully in your app to keep their attention.

One way to do this is to make sure your messages are relevant. Only send messages that your customers can really use. Put yourself in their shoes and imagine which things are most important to them. A good way to make your notifications as relevant as possible is to take advantage of list segmentation. This means dividing up your list and sending certain message to certain people.

Push Sparingly

It also helps to use them sparingly. Only send the most important information through the service. For example, if you’ve got a weather-related app, only set severe weather information to be pushed through. If they get too many messages, they’re likely to tune out.

Timing Is Everything

Consider when you send your push notifications. If you’ve done mobile marketing before, you know that there are certain times when your subscribers are more receptive to messages. For example, it might be after the dinner hour or on weekend afternoons. Save your push notifications for these key times and you’ll get the best results.

You can develop an app that gives them lots of options about push notification. If you use Facebook, you know that you can select a whole range of notification options. You can opt to only receive a notification when someone tags you or sends you a message. Create a function like this for your app where they can choose specific categories of information to receive.

Listen to Your Customers

After you release your app, watch closely to see how users are reacting to it. Track active users and opt-outs. If you see lots of people disabling your push notification, this tells you that you’re doing something wrong. You may be pushing too much through or the messages and alerts aren’t relevant enough to them.

Finally, ask for their response. Send messages that ask them for feedback or opinions. This is an excellent way to engage them and ensure that your push notifications aren’t being ignored.


Mobile App Made Easy – The Most up-to-date Mobile App Training System


You May Also Like These Topics...
The power of Mobile Apps for Small Businesses

The power of Mobile Apps for Small Businesses

If you own a small business then you must know by now just how vital it is for you not to ignore the potential and power of mobile marketing and mobile apps as a source of revenue for your company. If your business doesn’t have a robust mobile presence then you are losing out on […]

The most effective ways to use Mobile Apps

The most effective ways to use Mobile Apps

Today, nearly all businesses have a website and most are also producing a mobile version of that site due to nearly everyone having a cell phone or having access to one. Businesses are the main organizations that are taking advantage of the use of mobile apps to increase their sales and efficiency. Much of a […]

No Mobile App Here Is What You Are Missing

No Mobile App Here Is What You Are Missing

Not Offering a Mobile App? Here’s What You’re Missing  If you’re the type of business owner who says this (or something like it), you probably think you don’t need to worry about marketing to mobiles. Your other marketing efforts are working fine and you don’t even own a smartphone, so why bother? But right now […]

How a Mobile App Can Help Your Bottom Line

How a Mobile App Can Help Your Bottom Line

Still not sure about mobile apps? Here’s a statistic that might interest you. In July 2012, the IBM Retail Online index reported that retailers experienced a 15% growth in sales due solely to mobiles. By focusing their efforts on mobile shoppers, whose numbers are increasing by leaps and bounds, offline businesses are raising their bottom […]

Tags: , , , , , , , , , , , , , , , , , , , , ,
 
Next Post
The power of Mobile Apps for Small Businesses
Mobile App Made Easy

The power of Mobile Apps for Small Businesses